Botanic Studio
A grounded, botanical identity for a modern skincare line — equally at home on a shelf or in a magazine.
Client
Botanic Studio
Year
2024
Industry
Wellness & Skincare
Services
Brand Identity · Packaging · Web
By the numbers
+182%
Brand recall (study)
Sold out
Launch collection in 72h
47
Retail partners signed
12M+
Organic impressions
The challenge
Where they started
Botanic was launching into a saturated category. Their formulations were excellent, but the visual brand whispered when it needed to speak. They needed an identity that felt confident, earthy, and unmistakably theirs.
Our approach
How we got there
- 01
Crafted a custom wordmark inspired by herbarium type.
- 02
Defined a warm, sun-faded palette anchored by terracotta.
- 03
Designed packaging, print and digital systems in lockstep.
Process
From kickoff to launch
- 01
Brand Strategy
Positioning, narrative, audience pillars.
- 02
Identity
Wordmark, palette, typography, photographic style.
- 03
Packaging
Sustainable materials, dieline, finish prototyping.
- 04
Launch
Site, social, PR kit, retail collateral.
Gallery
Selected frames
"We finally look like the brand we always knew we were. Eritad understood the soul of what we're building."
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