Atlas Social
An always-on social engine that turned a regional travel brand into a category-defining destination.
Client
Atlas Travel Co.
Year
2025
Industry
Travel & Hospitality
Services
Creative Direction · Paid Social · Content Production
By the numbers
+421%
Engagement rate
−38%
Cost per booking
118K
New followers (90d)
$3.2M
Attributable bookings
The challenge
Where they started
Atlas had beautiful destinations but anonymous social presence. Their content looked like everyone else's and CAC kept climbing. They needed a distinctive POV and a content engine that could feed it weekly.
Our approach
How we got there
- 01
Defined a bold 'slow travel' creative platform.
- 02
Produced a 90-day shoot library covering 11 destinations.
- 03
Ran always-on paid social with creator partnerships.
Process
From kickoff to launch
- 01
Platform
Creative platform + content pillars.
- 02
Production
11 cities, 4 shoots, full content library.
- 03
Distribution
Paid + organic + creator partnerships.
- 04
Optimization
Weekly creative iteration informed by data.
Gallery
Selected frames
"Eritad gave us a voice. Now we don't just compete in our category — we lead it."
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