Pulse Analytics
A modern analytics platform reimagined with a calm, opinionated UI and a marketing site that converts demos.
Client
Pulse
Year
2025
Industry
B2B SaaS
Services
Product Design · Webflow · Lifecycle Marketing
By the numbers
6 → 21%
Demo-to-paid conversion
+74%
Trial activation
−42%
Time to first insight
G2 Leader
Spring 2025
The challenge
Where they started
Pulse was a powerful product wrapped in a confusing UI. Demo-to-paid conversion sat at 6% and the marketing site looked like a wireframe. They needed both surfaces to tell one coherent, premium story.
Our approach
How we got there
- 01
Designed a token-based dashboard system with dark-first UI.
- 02
Rebuilt marketing site on Webflow with motion-rich storytelling.
- 03
Launched a lifecycle program from trial signup to expansion.
Process
From kickoff to launch
- 01
Audit
Heuristic + analytics review of both surfaces.
- 02
System
Component library, tokens, motion principles.
- 03
Build
Production design, Webflow build, CMS.
- 04
Lifecycle
Email program, in-product nudges, expansion.
Gallery
Selected frames
"Our product and marketing finally speak the same language. The lift in conversion paid for the engagement in the first month."
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