Luxe Commerce
A premium DTC fashion brand needed a flagship online store engineered for speed, story and conversion.
Client
Luxe Goods Co.
Year
2025
Industry
Fashion & Lifestyle
Services
Web Design · Shopify Dev · Performance Marketing
By the numbers
+312%
Conversion rate
+58%
Average order value
1.4s
Largest contentful paint
4.8x
Return on ad spend
The challenge
Where they started
Luxe Goods had outgrown a generic template. Bounce rates climbed past 70% on mobile and AOV stalled. They needed a flagship experience that felt as considered as the products themselves — and one that the team could actually merchandise without engineering tickets.
Our approach
How we got there
- 01
Rebuilt the storefront on a headless Shopify stack for sub-second loads.
- 02
Designed an editorial product page system with shoppable lookbooks.
- 03
Launched a precision Meta + Google ads program tied to LTV cohorts.
Process
From kickoff to launch
- 01
Discovery
Brand audit, customer interviews, analytics deep-dive.
- 02
Strategy
Merchandising framework, IA, and editorial calendar.
- 03
Design
Art direction, component library, photo guidelines.
- 04
Build
Headless Shopify with custom Hydrogen modules.
- 05
Launch & Scale
Paid social, CRO experiments, weekly reporting.
Gallery
Selected frames
"Eritad delivered something we didn't know was possible — a store that finally feels like our brand and outperforms every benchmark we set."
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